Writing is one of those professions that people think is really easy. And when a person views something as “easy”, “basic” or otherwise commonplace, they tend to not place a very high value on it, at least not monetarily. “It can’t be that hard to write up a blurb for a website,” they say. “Don’t you just type something up in 10 minutes and POOF, all done?”
It definitely can be that easy, as we can see by the sheer number of websites with shitty content up and around on the web. Excellent writing isn’t something that can be churned out in a matter of second by most people. And even those who are naturally gifted in the art of writing must subject their work to multiple edits and improvements before the final product can shine in all its glory.
Who’s to blame? There are multiple factors, but I do believe that too many writers underestimate themselves and undervalue their work. And as long as you don’t fully appreciate yourself and what you do, other’s won’t appreciate or value you either.
The question is, why? Lawyers, for example, have no trouble charging what seem to be exorbitant prices for their services. It seems expensive to us, but when we need the services, we have no choice but to just pick one and pay. What stops a writer – particularly business and copy writers – from valuing themselves similarly?
Hmmm. That is the question.