Perhaps great books can be successful in spite of a terrible cover. Exceptions, not norms. Books with bad covers don’t get noticed–and if they do, not in a good way. A good book cover must grab your readers interest and make them go a little crazy. They should take up your book and think, “Wow, I have to read this…”
This is especially true for fiction. You only have a few seconds to catch a bookstore browser’s eye with your cover, and then a few more to hold their attention long enough to read the back cover blurb.
How to accomplish that?
Stop and think. Think about the title, the story line, the style and feel of it. Think about the message you want to bring across. Jot it down on a piece of paper. Get creative. Play around with different designs. Try different fonts, photos and colours. Show your mock-ups to friends, family and colleagues–and don’t ignore their advice! If you thought the cover with the white background and red text was great, but everyone else preferred the cover with a black background and gold text, you might want to look into that a little and see why that one was preferred. Ask questions. Explore. Think. You may be really surprised what attracts people and what doesn’t.
So give it a shot.
- Can’t judge a book by the cover? (useyourgoldmind.wordpress.com)