I’m sure I gain a grey hair every time I update my website and ask myself the question, “should I list the prices for my services?”Usually I choose not to out of fear that someone will come along and undercut my price while offering the same service. In fact, I don’t have my prices on my site now, and I’m thinking I probably should put them there before the week is over. Here’s why:
- No one else wants to put their prices. So the SEO (search engine optimization) competition is pretty low. People often search for “cost” or “price” of things. Take advantage of that and be the first to show up when someone Googles “cost of essay editing in Toronto”!
- Clients immediately think I’m probably too expensive. Perhaps I am, yes, but “expensive” is pretty subjective. What’s expensive to one person may be cheap to another, and I probably don’t want to be dealing with clients who find just about any price to be too expensive anyway.
- Most buyers are, to some extent, price driven. Think about it. One of the first things you want to know when you are looking for a product or service on a website is pricing. And frankly, if you don’t have any pricing for them to see, most of them would rather opt out and find another website than pick up the phone and call you, or spend time writing a message.
Personally for me, I feel that it drives potential clients away from my site in search of the one content writer who isn’t afraid to be straight up and say, “This is what it costs. Take it, or leave it.”
How do you normally react?
I generally click away from sites that don’t list their prices. I hate making phone calls and sending emails if I don’t have to, and it would be nice to know whether something is within my budget or not right away.